The Power of Sisterhood: The Story Behind By Sarah

We are thrilled to introduce you to a skincare brand that's reshaping beauty: By Sarah.

At the core of this brand lies an incredible story, woven by the dynamic sister duo, Sarah and Lauren Morrell, who founded By Sarah. But this isn't your typical skincare brand, it's a certified natural skincare powerhouse with a mission to redefine beauty.

The journey began when Lauren, battling Leukaemia, grappled with sensitive and irritated skin. In response, Sarah crafted her own natural, plant-based skincare formulations for her sister, igniting a transformational skincare journey.

By Sarah's original blends, born out of love and necessity, continue to enrich the lives of countless individuals today.

Their mission is clear: to instil confidence in everyone's skin with sustainable skincare, uncomplicated ingredients, and reliable formulas.

By Sarah has earned multiple industry accolades and garnered praise from leading beauty editors at British Vogue.

It boasts a celebrity following and has graced esteemed platforms like This Morning and The Times.


Crafted with a blend of love and science-led formulations, By Sarah's plant-based skincare nurtures the skin's microbiome, promoting repair, regeneration, and balance. Handmade in the UK and developed with cold-pressed organic and upcycled plant oils, each product reflects a commitment to quality and sustainability.

Proudly holding the coveted B Corp certification, By Sarah stands out in a crowded market for its radical transparency, transformative products, and heartwarming origin story.

If you've experienced the magic of By Sarah, why not share your thoughts on Beauty Buddy? Join our beauty squad today to receive products from brands to review or immerse yourself in the reviews on the Beauty Buddy app.

Join us in celebrating beauty that's as genuine as it is effective. Let's redefine skincare together with Sarah by Sarah! 🌟

If you've experienced the magic of By Sarah, why not download Beauty Buddy and leave your review? Join our beauty squad today to receive products from brands to review, or dive into the reviews on the Beauty Buddy app. Let's celebrate the beauty of individuality, authenticity, and ethical choices together! 


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