Ralph Lauren is expanding its Polo Earth Collection with three new fragrances that focus on sustainability and natural ingredients. The fragrances, namely Polo Earth Antilles Vetiver, Polo Earth Moroccan Neroli, and Polo Earth Provencial Sage, are consciously designed for all genders and are made with 97% natural-origin ingredients sourced from local communities around the world.
In addition to using sustainably sourced ingredients, Ralph Lauren Fragrances has also prioritized eco-friendly packaging. The fragrance bottle is made with 20% post-consumer recycled glass and is 30% lighter than their conventional bottle. It is both recyclable and refillable. The bottle is adorned with an FSC-certified paper label, and the cap is made from FSC-certified wood. To further reduce plastic packaging, cellophane-wrapped cartons have been eliminated.
Consumers can easily refill their fragrance bottles with the new 150 ml fragrance Refill, which comes with a thoughtfully designed black plastic cap and a funnel to prevent spills. The refilling process is simple, with a twist-off spray applicator, a funnel placed on the bottle’s neck, and the narrow spout from the refill bottle aimed into the funnel to fill. The bottles are designed with an auto-stop anti-spill system that halts the refilling process when the bottle is full, preventing any wastage of fragrance.
The three new scents in the Polo Earth Collection boast sustainably sourced ingredients such as Green Mandarin from Italy, Sage Heart from France, and Vetiver from Haiti. The fragrance notes of each scent are as follows:
- Polo Earth Antilles Vetiver: A captivating blend of vetiver, patchouli, and sandalwood, with hints of bergamot and green mandarin.
- Polo Earth Moroccan Neroli: A refreshing mix of neroli, orange flower, and bergamot, with notes of lavender, amber, and musk.
- Polo Earth Provencial Sage: An invigorating fusion of sage, thyme, and basil, complemented by touches of bergamot, lemon, and cedarwood.
Ralph Lauren Fragrances is proud of its sustainability efforts and sees Polo Earth as an important milestone in its journey towards becoming more sustainable. The brand aims to continue pushing the boundaries and challenging itself and its partners to create fragrances that are not only luxurious but also eco-friendly.