Zero waste skincare brand SBTRCT has achieved B Corp certification, solidifying its commitment to making a positive impact on people and the planet. The certification, administered by nonprofit organization B Lab, involves a comprehensive assessment covering governance, worker well-being, community engagement, and environmental impact. SBTRCT joins over 6,279 companies globally and 1,300 companies in the UK, including notable brands like The Inkey List and Aesop.
SBTRCT, founded in 2020, offers solid alternatives to skincare products that are 100% plastic-free, palm oil-free, and waterless. The brand aims to address three major environmental challenges facing the beauty industry. Achieving an impressive overall score of 90.7 in the B Corp assessment (above the required minimum of 80), SBTRCT demonstrates its dedication to exceeding expectations and reducing its ecological footprint.
Ben Grace, the founder of SBTRCT, emphasizes the brand’s passion for providing high-performance skincare with minimal environmental impact. The B Corp Certification reinforces SBTRCT’s commitment to being a force for good and verifies its adherence to the highest standards of social and environmental impact. The brand’s vision is centered on making a difference for both people and the planet.
This achievement follows the launch of SBTRCT’s campaign that sheds light on the beauty industry’s contribution to plastic pollution. Encouraging consumers to switch to solid or plastic-free alternatives for personal care products, the campaign aims to inspire mindful choices and contribute to a greener future. SBTRCT continues to lead the way as a zero waste skincare brand, blending innovation, sustainability, and social responsibility to redefine the beauty industry’s landscape.