Welcoming iconic brand Drunk Elephant to Arnotts
Drunk Elephant was established in 2012 with the purpose of helping people feel happy by resetting skin to its healthiest state. Read a little bit about the brand here and Fall #drunkinlove.
The founder of the brand, Tiffany Masterson, after battling with her skin for years and trialling different products, each time with similar results, decided to take matters into her own hands.
“Growing up, I had mild rosacea, visible pores, you name it. I tried every ‘miracle’ product that I could get my hands on but nothing ever worked or, if it did, not for long… After years of bouncing back and forth between the all-natural and clinical categories without success, I realised that to get what I wanted I would need to develop it myself.”
Something that we love about the brand is how involved the founder is. 10 years after the brands launch, Tiffany is still very present at each phase of new product development.
Her philosophy and in turn, Drunk Elephant’s, is that “skin is skin, all skin functions the same way if you let it.” All products are formulated with the highest percentage of active ingredients at pH friendly levels that are easily recognized and absorbed to help benefit the health of the skin.
The Story Behind The Name
When researching ingredients at the beginning of her brand journey, founder Tiffany Masterson fell in love with African Marula Oil. Not just the ingredient though, Tiffany fell in love with the myth behind it that when elephants ate the marula fruit they became drunk.
The Drunk Difference
With so many skincare brands on the market it’s hard to determine what range is right for you and your skin. So what’s so unique about Drunk Elephant?
1. Drunk Elephant believes in an ingredient elimination philosophy for a total skin reset.
All products are formulated WITHOUT the Suspicious 6 (those typical nasties that can irritate the skin): Essential Oils, Silicones, Chemical Sunscreen, Sodium Lauryl Sulfate, Fragrance and Dyes, Drying Alcohols.
2. Drunk Elephant are a biocompatible skincare brand.
More than just clean, biocompatible products can be easily accepted, processed, and absorbed by the skin for maximum benefit.
3. Drunk Elephant love a smoothie.
Become a mixmaster by mixing all your favourite products in the range together rather than following a longwinded routine.
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