too faced

Brand spotlight

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About the Brand  

After starting behind the makeup counter, Too Faced Co-Founders Jerrod Blandino and Jeremy Johnson teamed up to create a makeup line that would celebrate beauty individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With only a credit card, a laser-like focus, and a dream to celebrate and empower, Too Faced was born in 1998.

Too Faced is a serious makeup brand that knows how to have fun. They believe makeup is power, giving people the freedom to express themselves and the confidence to take over the world.  With an exuberant approach to everything we do, we use the finest cutting-edge ingredients to create innovative, cruelty-free cosmetics that people love to wear. Create your own looks, find what you love and OWN YOUR PRETTY.

Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

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