TIKTok star to release makeup line 

Industry News

TikTok star Addison Rae brings out her new beauty line Item Beauty

Image credits: Instagram @itembeauty

TikTok star Addison Rae brings out her new makeup line Item Beauty

With the guidance of parent company Madeby Collective Addison’s brand has released eye, lip and face products alongside a small collection of brushes. The packaging of the range is reminiscent of the early noughties.

Addison has amassed over 53million followers on TikTok and almost 25 million on Instagram. The range is targeted at this group has a bright orange colour scheme and includes a jelly eyeshadow which fits in with the glossy lid and natural dewy makeup trend which is so widespread at the moment among Gen Z. 

The Chief Innovation Officer of Item Beauty’s parent company is quoted as saying; “As the brand’s co-founder…Addison is not just the face of Item, she is the driving creative force behind every product concept and campaign that we bring to market.” Addison’s Item Beauty will launch on the 11th of August. The range will be available on their website itembeauty.com which is coming very soon and where you can sign up using your email to stay up to date via their mailing list.  

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