Smashbox launches “Prime Time TV: 5 Seconds to Great Skin.” campaign

Smashbox launched “Prime Time TV: 5 Seconds to Great Skin” social media campaign

Smashbox, a makeup brand that recently updated its primer collection, has launched a modern social media campaign called “Prime Time TV: 5 Seconds to Great Skin.” In collaboration with TikTok creators, the campaign aims to celebrate the brand’s transition into active, skin-first makeup.

The campaign features a podcast-style series hosted by Trevi Moran, a singer and YouTube personality. The series aims to dispel the notion that primer is not for everyone and show that it can significantly improve your skin in less time.

The show will begin with Trevi Moran and guests discussing the power of Silkscreen Complex before dishing the dirt on popular TikTok personalities, including Chris Olsen, Brittany Broski, Drew Afualo, Dana Patterson, and Cherry Chy. The guests will also participate in a rapid-fire segment where they have five seconds to answer hot questions.

This campaign marks a significant shift for Smashbox, as the brand focuses not only on high-performance wear but also on vegan and cruelty-free ingredients that promote healthy-looking skin while also extending the wear of makeup.

“Prime Time TV: 5 Seconds to Great Skin” will be broadcast on Smashbox’s TikTok, YouTube, and Instagram channels throughout the week, with the first episode airing on March 13th.

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