Fenty Beauty Launched ‘Hella Thicc’ Volumizing Mascara
Fenty Beauty unveiled its latest product, the Hella Thicc Volumizing Mascara, with a grand celebration on Monday night that transformed New York City’s skyline and iconic landmarks with custom laser and velocity projections.
The Brooklyn Bridge, Chrysler Building, The New York Public Library, Washington Square Park, Madison Square Garden, Atomic Clock Tower, Brooklyn Museum, and many others were adorned with a projection of Rihanna’s eyes and lashes, followed by the official reveal of the mascara.
The Hella Thicc Volumizing Mascara, which will be available for purchase on March 28, 2023, promises to deliver maximum volume and control to all lash types with its ultra-creamy formula and tapered precision brush. It is designed to lift and volumize lashes without weighing them down, and is sweat, transfer, and humidity resistant for long-lasting wear.
The mascara comes in a unique geometric-shaped package and is available in Rihanna’s preferred shade, ‘Cuz I’m Black,’ which provides an ultra-black and matte finish. The Fenty Beauty Hella Thicc Volumizing Mascara will be available globally online on March 28, 2023, and in stores on March 31, 2023, at Fenty Beauty’s, Ulta’s, Sephora’s, and Kohl’s websites and locations.
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