Brand spotlight

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About the Brand  

Revolution serves to represent and champion a diverse set of customers. In an industry where beauty norms have only just begun to be challenged, Revolution Beauty has been breaking down these rules and standing for inclusivity since the day it was born.

Makeup matters, regardless of age, gender, ethnicity or sexuality. #OpenMinds is Revolution’s call for everyone to celebrate diversity, embrace imperfection, respect self-expression and support beauty in its many shapes and forms. To them, an open mind is powerful, it’s beautiful, it’s strong for being able to see beyond the obvious and embrace the unfamiliar.

Customers’ feedback, desires and trends drive the product innovation, resulting in cosmetics and skincare that suits a wealth of people, not just a select few. Their products are always PETA-certified cruelty free, never tested on animals and are 76% vegan, and growing.

Join the beauty Revolution for #OpenMinds to shape what the future looks like.

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