Makeup for Men: it’s officially a trend, and we are here for it!

Image credits: STRYX

Makeup for Men: it’s officially a trend, and we are here for it!

CVS one of the largest Drugstore chains in the USA has backed Strynx Cosmetics and Skincare designed for men.  The brand launched just last year and CVS have added the innovative brand to 2,000 of their current stores.

CVS backing the smaller brand shows they see potential for growth in the market of Male cosmetics in the coming years. According to bloomberg.com  just under 20% of men ages between 18-29 would ‘definitely’ try men’s makeup products. The men’s grooming and skincare marketing is currently valued at $9.3billion US dollars.