‘Thank you, next’
Ariana Grande’s r. e. m. Beauty recently launched the ‘thank u, next’ makeup collection, which appears to be focused on skincare and makeup products.
The brand’s website states that the products are cruelty-free, vegan, and free of parabens and sulfates. Some of the items currently available for purchase include skincare sets, individual skincare products, and a small selection of makeup.
r.e.m. Beauty’s launch took place in 2021 in Sephora and Ulta. Ariana Grande is one of the many celebrities who have ventured into the beauty and skincare industry, using their platform and following to promote and push their brand.
r. e. m. Beauty’s ‘thank u, next’ is a skincare and cosmetics brand that emphasizes inclusivity, positivity and self-care, as Ariana Grande has announced on her social media accounts.
Ariana’s brand seems to be getting positive feedback from customers and followers.
Based on what is currently available on the ‘thank u, next’ website, the brand’s makeup range appears to be relatively small. They now have a few different types of products including lip glosses, eyeliner, eye shadow palettes, and blush.
There is a limited-edition thank u, next shades with these 4 curated collections inspired by Ari’s thank u, next.
The 4 collections are: dollhouse, all things pink, brrr and talent show.
The packaging of the makeup products seems to be sleek, minimalist and attractive, which is consistent with the aesthetic of the brand.
It includes a Favourite Things Eye Set, which features a Midnight Shadows Eyeshadow Palette, At The Border Eyeliner Marker and Eternally Meowing Dream Lashes. Along with an Utmost Importance Plumping Lip Gloss, sold separately.
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