Lush opens pop-up inspired by Wes Anderson’s new film Asteroid City

Lush has opened a captivating pop-up in London’s Soho district, dedicated to celebrating Wes Anderson’s latest film, Asteroid City, until July 12, 2023. The pop-up features a pastel-colored cafe inspired by Anderson’s iconic style, along with photo opportunities and a four-piece bath and body collection themed around the film.

The bath and body collection includes products like the Asteroid Bath Bomb and Asteroid City Shower Gel, as well as the Doomsday Soap and UFO Shower Jelly. These items allow fans to bring a touch of the Anderson magic into their own bathrooms, with ingredients like exfoliating sand and cooling aloe vera enhancing the experience.

Melody Morton, Concepts Creative Director at Lush, expressed excitement about the project and the chance to offer customers a real-life experience in London. The retail spaces have been designed to evoke the atmosphere of the movie, providing fans with an immersive and nostalgic journey into the world of Asteroid City.