Lancôme Ambassadors Unite for the latest La Vie est Belle Fragrance Campaign
For the first time, Lancôme has gathered its celebrity ambassadors around to promote La Vie est Belle and its leading spokesperson, Julia Roberts.
In 2012, Lancôme declared, “Life is beautiful” with the La Vie est Belle campaign. The name chosen by Lancôme has resonated with millions of consumers worldwide, according to the Happi Top 30 company.
Julia Roberts leads the Lancôme community of ambassadors along with Amanda Seyfried, Isabella Rossellini, Lily Collins, Penelope Cruz and Zendaya Coleman. There are also two new faces: Hoyeon and Aya Nakamura.
Legendary fashion photographer Mario Sorrenti photographed the campaign. A film shot by rising director Emmanuel Adjei promotes the project through video. You can watch it below
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