INVESTMENT OPPORTUNITY IN BEAUTY BUDDY 

Loss of investment or tax relief - The majority of start-up businesses fail or do not scale as planned and therefore investing in these businesses may involve significant risk. It is likely that you may lose all, or part, of your investment. You should only invest an amount that you are willing to lose and should build a diversified portfolio to spread risk and increase the chance of an overall return on your investment capital. If a business you invest in fails, neither the company – nor the government – will pay you back your investment. The need for diversification when you invest - Diversification involves spreading your money across different types of investments with different risks to reduce your overall risk. However, it will not lessen all types of risk. Diversification is an essential part of investing. Investors should only invest a proportion of their available investment funds with The Beauty Buddy and should balance this with safer, more liquid investments. Risks when investing in equity - Investing in shares (also known as equity) does not involve a regular return on your investment. Investing in a fund may help to diversify your investments and to spread the risk but general risks while investing in equity continue to apply. equity and fund investments: Tax relief may also be lost due to your personal circumstances or due to the activities of a company. Lack of liquidity - Liquidity is the ease with which you can sell your shares after you have purchased them. Buying shares in businesses like The Beauty Buddy cannot be sold easily and they are unlikely to be listed on a secondary trading market, such as AIM, Plus or the London Stock Exchange. Even successful companies rarely list shares on such an exchange. Rarity of dividends - Dividends are payments made by a business to its shareholders from the company’s profits. Start-ups or early-stage companies will rarely pay dividends to their investors. This means that you are unlikely to see a return on your investment until you are able to sell your shares. Profits are typically re-invested into the business to fuel growth and build shareholder value. Businesses have no obligation to pay shareholder dividends. Dilution - Any investment in shares in The Beauty Buddy may be subject to dilution in the future. Dilution occurs when a company issues more shares. Dilution affects every existing shareholder who does not buy any of the new shares being issued. As a result, an existing shareholder's proportionate shareholding of the company is reduced, or ‘diluted’-this has an effect on a number of things, including voting, dividends and value. The Beauty Buddy A-Ordinary Shares, which may include pre-emption rights that protect an investor from dilution. In this situation, the business must give shareholders with A-Ordinary Shares the opportunity to buy additional shares during a subsequent fundraising round so that they can maintain or preserve their shareholding. If a business you invest in fails, neither the company you invest in – nor the govenrment – will pay you back your investment. You should only invest an amount that you are willing to lose and should build a diversified portfolio to spread risk. Risk warning Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. The Beauty Buddy is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. Please seek independent advice as required as The Beauty Buddy does not give investment or tax advice.