Image credit: Indeora
About the Brand
Indeora was launched in February last year. I had concerns about using traditional antiperspirants for awhile, especially as I grew up with asthma and propellants affected my breathing when applying aerosols. I simply wanted to make my body care routine a healthier and more enjoyable daily experience, especially as your deodorant stays on a delicate part of your skin all day.
After a long conversation with my husband who is a medical doctor on the area of underarm care, I decided to go natural but I really struggled to find a natural deodorant that ticked all the boxes for me.
My husband grew up in India and I in Ireland so we both delved into research to experiment with native ingredients and get ideas from both Ireland and India’s approach to wellbeing and self-care for our first natural deodorant. We love magnesium in Indeora. Magnesium is a renowned mineral for wellbeing and our magnesium formula applies easy as a light mist. It leaves zero residue and actively neutralises odour for up to 24 hours.
Making our customer happy was always the main goal and every excited message we receive from a customer is another step in the right direction. I had a model contact me to tell me she was trialling our deo in a couture fashion show where she would wear a very expensive Valentino silk dress. Silk is so delicate and she said at most shows she would never wear deo as she was so afraid it would mark the couture. Nobody wants to destroy a couture dress with a deo mark!
She told me that night after it didn’t leave a mark on the dress and she was odour free all night.
Given the current climate, there has never been a better time to detox and make the switch to natural underarm care. Our customers have not looked back and we love to hear their stories. We feel there is definitely a growing interest in Indeora and it was also the only natural deodorant to be nominated in the 2020 British Vogue Beauty Awards for Best in Wellness.
Our product is designed to last for up to 3 months, so it allows you lots of time to detox and enjoy a new healthy underarm care routine.
Indeora is stocked in leading pharmacies and health stores in Ireland including Mc Cauley’s, Meaghers, Cara, Mulligan’s and Nourish Health Stores.