CoverGirl Introduces Plant-Powered Mascara

Harnessing the incredible power of plants, this mascara offers voluminous lashes while maintaining a clean and vegan formula. The smudge-proof and flake-proof formula not only enhances your lashes but also nourishes them for a remarkable duration of up to 24 hours. It is infused with a blend of remarkable ingredients including 100% Cellulose plant fibers, Aloe Leaf extract, Ceramide, and sustainably sourced Rainforest Maracuja Oil.

With 72% natural origin pigments, Lash Blast Cleantopia not only provides volume but also leaves your lashes feeling well-conditioned, nourished, and cared for. Moreover, it offers the added convenience of easy removal without causing lash fallout.

Crafted with precision, Lash Blast Cleantopia features an hourglass lush brush designed to fit any eye shape, ensuring painless and effortless application. The soft bristles are adept at capturing even the tiniest lashes, enveloping, lifting, and adding volume from root to tip. The packaging is adorned with embossed leaves, showcasing the plant-based power of this exceptional product and evoking a sense of prestige.

Mary Santangelo, the Senior Vice President of CoverGirl Global Marketing at Coty, expressed her enthusiasm about this new addition to their lineup, saying, “We are thrilled to introduce a brand-new mascara to our collection of clean, vegan, CFI-certified makeup products! Lash Blast Cleantopia is perfect for achieving voluminous lashes on those exciting Saturday nights you’ve been longing for. We can’t wait for you to witness the remarkable transformation this mascara will bring to your lashes!”

As with all CoverGirl products, Lash Blast Cleantopia is Leaping Bunny Approved by Cruelty-Free International, reaffirming the brand’s commitment to cruelty-free cosmetics.

Lash Blast Cleantopia is now available wherever CoverGirl products are sold, in the dedicated makeup aisle. Experience the power of plant-based beauty with this extraordinary mascara.