Charlotte Knight’s I Am Proud expands into bodycare

I Am Proud, a British beauty company founded by Charlotte Knight, has recently expanded its product line with the introduction of Body Proud, marking the company’s third beauty line after Skin Proud and Hair Proud.

The new bodycare range is divided into four categories – Brighten, Hydrate, Recharge, and Proud to Care, and comprises a range of skincare products such as cleansers, moisturisers, oils, an exfoliating serum, overnight mask and a body brush shaped like a duck.

The products contain a combination of potent and effective ingredients commonly used in skincare, including retinol, niacinamide, and vitamin C, along with naturally-derived ingredients such as sweet almond oil, magnolia extract, and grapeseed oil.

The brand has partnered with TikTok Shop to launch its products in the UK, aiming to provide a convenient shopping experience for the Gen Z audience, and offering exclusive sneak peeks and discounts on the platform.

Following its debut on TikTok, the Body Proud range will be available for purchase from I Am Proud starting on 24 April 2023.