Cellular Goods Breaks Ground as the First CBG Skincare Brand to Launch Online at Sephora UK.

Cellular Goods, founded in 2018 by Alexis Abraham, is dedicated to revolutionizing the wellness industry through an innovative approach to active skincare utilizing biosynthesized cannabinoids.

As part of their “enhanced retail strategy” to drive growth, the brand is expanding its sales channels and strengthening collaborations with established online and brick-and-mortar outlets. In line with this strategy, Cellular Goods is thrilled to announce its launch at Sephora, a renowned retailer.

Sephora will now offer the complete range of Cellular Goods skincare products, which includes their popular Rejuvenating Face Serum, Nourishing Cannabinoid Face Oil infused with CBG, and Calming Cannabinoid After Shaving Moisturizer. Additionally, the store will stock selected ‘mini’ sizes and gifting products for special occasions.

Expressing his enthusiasm, Darcy Taylor, Chairman and Interim CEO of Cellular Goods, stated, “We are delighted to have our products available for purchase at Sephora. This launch is an important step in bridging the gap between customer awareness and sales, making it more convenient for customers to access our products. We are confident that Sephora’s existing customer base will be attracted to our effective next-generation skincare formulations powered by CBG. This launch aligns with our ongoing strategy to acquire new customers, increase product awareness, and expand our sales channels.”

This exciting development follows the successful online launch of Sephora UK last year, followed by the physical store reopening at Westfield London in March 2023.