
5 Must-Try Halloween Makeup Ideas in 2023: From Barbie to Wednesday Adams
5 Must-Try Halloween Makeup Ideas in 2023: From Barbie to Wednesday Adams
This year, Halloween is rolling around, and it’s time to kick your costume game up a notch. We’ve got some wickedly cool Halloween makeup ideas lined up for you, all the way from channelling your inner Barbie to getting in touch with your dark side as Wednesday Adams. Get ready to be spellbound by these creative makeup inspirations and take your Halloween look to a whole new level. 🧛♂️🎀
We’re just as excited, because Halloween is the time of year when beauty enthusiasts can go all out with their makeup. It’s the perfect opportunity to experiment with creative designs, special effects, and layers of face paint, whether you’re going for a creepy, gory look with fake blood, or something cute and adorable.
This year, the obsession with Wednesday Addams is only growing, especially since the Netflix series was released after Halloween last year. It’s only fair that everyone’s favourite spooky sister gets her time in the spotlight.
If you’re more of a pink person, the Barbiecore trend is still going strong, with plenty of inspiration to draw from, including Disco Barbie, President Barbie, Mermaid Barbie, and Weird Barbie.
So, whether you’re a makeup pro or just starting out, check out some of the best Halloween makeup ideas for 2023 that will turn any outfit into a total masterpiece.
1. Wednesday Adams
TikTok |@madddnot
Officially spooky season #wednesdayaddams #wednesdaymakeup #halloween2023
Officially spooky season #wednesdayaddams #wednesdaymakeup #halloween2023 ♬ original sound – MGM Studios
To embody Wednesday Addams, just wear her classic pigtails, apply dark lip stain for her signature lips, and use eyeshadow to create her characteristic under-eye bags. It’s a quick and easy transformation!

2. Barbie
TikTok | Caitlin Durling✨ @caitzdurling
Barbie inspired eyeshadow💖 #makeuptutorial #barbiemakeup #cutcrease #halloweenmakeup
Barbie inspired eyeshadow; #makeuptutorial #barbiemakeup #cutcrease #halloweenmakeup
Embracing your inner Barbie can take you from superficial to surreal, and all it takes is a vibrant palette of eyeshadows to make the magic happen.

3. The Little Mermaid Makeup
TikTok | Caitlin Durling✨ @caitzdurling
Barbie inspired eyeshadow💖 #makeuptutorial #barbiemakeup #cutcrease #halloweenmakeup
Barbie inspired eyeshadow; #makeuptutorial #barbiemakeup #cutcrease #halloweenmakeup
We adore the various renditions of Ariel, and a fabulous red lipstick is often the key to nailing her iconic look!

4. Shuri
TikTok | Kaleigh @i_am_kaleigh
Shuri makeup lewk💜🤍 #shuri #makeup #marvel #mua #fypシ #shuricosplay #blackpanther
Shuri makeup #shuri #makeup #marvel #mua #fypシ #shuricosplay #blackpanthe
Shuri offers a variety of captivating looks in the film, but to nail her essence, a high-quality white eyeliner is your secret weapon!

5. Beetlejuice
TikTok | NatashaFevold @natasha_fevold Female
Female BEETLEJUICE 🪲😈 #beetlejuice #beetlejuicemakeup #halloweenlook #halloweenmakeup #makeuplooks #
As the new Beetlejuice film approaches, it’s time to channel that main character energy. Just grab your black eyeliner and you’re ready to rock the Beetlejuice look.

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